Current:Home > MarketsBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -Wealth Nexus Pro
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-18 11:10:38
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (298)
Related
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Canada’s public broadcaster to cut 600 jobs as it struggles with budget pressures
- Tom Holland Shares What He Appreciates About Girlfriend Zendaya
- Law enforcement identify man killed in landslide at Minnesota state park
- Senate begins final push to expand Social Security benefits for millions of people
- Christmas shopping hangover no more: Build a holiday budget to avoid credit card debt
- Detroit on track to record fewest homicides since 1966, officials say
- California man charged in killings of 3 homeless people in Los Angeles
- Military service academies see drop in reported sexual assaults after alarming surge
- Cyclone Michaung flooding inundates Chennai airport in India as cars are swept down streets
Ranking
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Judge drops felony charges against ex-elections official in Virginia
- Arizona replaces Purdue at No. 1 as USA TODAY Sports men's basketball poll is shuffled
- Man who posed as agent and offered gifts to Secret Service sentenced to nearly 3 years
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- When is New Year's day? Here's when the holiday falls for 2024 and why we celebrate it.
- Brutal killings of women in Western Balkan countries trigger alarm and expose faults in the system
- Musician Carl Mueller III fatally stabbed in Philadelphia: 'He was brilliant'
Recommendation
'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
US, allies in talks on naval task force to protect shipping in Red Sea after Houthi attacks
Federal judge blocks Montana TikTok ban, state law 'likely violates the First Amendment'
Lawmakers in Norway make a deal opening up for deep sea mining in Arctic Ocean
'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
Gwen Stefani makes Reba McEntire jealous on 'The Voice' with BIAS performance
Repeat that again? Powerball's winning numbers have some players seeing a double opportunity
American tourist killed in shark attack in Bahamas, police say