Current:Home > MyAdidas finally has a plan for its stockpile of Yeezy shoes -Wealth Nexus Pro
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-17 09:01:06
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (118)
Related
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Watch these firefighters rescue a dog whose head is caught in the wheel of a golf cart
- FTC launches inquiry into artificial intelligence deals such as Microsoft’s OpenAI partnership
- Two men convicted of kidnapping, carjacking an FBI employee in South Dakota
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Scores of North Carolina sea turtles have died after being stunned by frigid temperatures
- Dancer Órla Baxendale Dead at 25 After Eating Mislabeled Cookie
- 'Hot droughts' are becoming more common in the arid West, new study finds
- Intellectuals vs. The Internet
- UN: Global trade is being disrupted by Red Sea attacks, war in Ukraine and low water in Panama Canal
Ranking
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- National Guard officer deployed to southern border given reprimand after pleading guilty to assault
- Voting begins in tiny Tuvalu in election that reverberates from China to Australia
- Prosecutor tells jury that mother of Michigan school shooter is at fault for 4 student deaths
- Former longtime South Carolina congressman John Spratt dies at 82
- White officer should go to trial in slaying of Black motorist, Michigan appeals court rules
- Mississippi ballot initiative proposal would not allow changes to abortion laws
- Aspiring writer wins full-ride Angie Thomas scholarship to Belhaven
Recommendation
Former Syrian official arrested in California who oversaw prison charged with torture
Former federal agent sentenced to over 8 years for his role in illegal painkiller trafficking
Sofia Richie Is Pregnant, Expecting First Baby With Husband Elliot Grainge
New Jersey weighs ending out-of-pocket costs for women who seek abortions
The Best Stocking Stuffers Under $25
Queer Eye’s Bobby Berk Sets the Record Straight on Feud With Costar Tan France
Spielberg and Hanks take to the World War II skies in 'Masters of the Air'
Pawn Stars Host Rick Harrison’s Son Adam’s Cause of Death Revealed